It’s the biggest illegal data breach ever recorded, for a start.
The private things you do and watch online are collected from a vast system that operates behind the scenes on virtually every website and app.
This allows “data broker” companies to collate your data – including your sexuality, your medical conditions, your location – to form highly sensitive personal profiles about you.
The data breach occurs in online advertising’s Real-Time Bidding (RTB) system, hundreds of billions of times daily. This is the biggest data breach the world has ever seen.
AND, it’s illegal.
This data crisis can be easily stopped, if Google and the Interactive Advertising Bureau (IAB), who control the system, are held to account.Two years ago, Dr Johnny Ryan made a formal complaint to Ireland’s Data Protection Commissioner about this huge data breach. But, two years later, nothing has changed.
Two years later, we sent a reminder to the DPC that their failure to end the RTB data breach exposes our private information to thousands of companies daily.
We also wrote to the Department of Justice about Ireland’s duty to ensure the DPC is properly resourced to its job.
So who exactly knows your secrets?
Online advertisers profile you using your most intimate thoughts. Here’s the list of 968 companies Google sends your personal data to on a daily basis:
We need your help to stop this.
We need the Data Protection Commissioner to start feeling the pressure. Can you share this page on your social media?
You can also sign up for updates on this and all of ICCL’s campaign work.
We’re going to need financial support to take this complaint all the way. Can you chip in?